Central Market Targeted Marketing Manager

Responsibilities

Job Summary: As a Targeted Marketing Manager II, you'll manage / be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push.

Key Responsibilities & Essential Functions:

• Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they're met; develops / manages campaign strategy; owns targeted marketing campaigns and results
• Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting
• Collaborates with Business Development Managers to understand business needs / opportunity areas to inform campaign strategy
• Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; ensures they meet intended business needs, stay on-brand, and put the customer first
• Collaborates with Customer Data Analytics to inform s...