Channel Marketing Associate Manager (FMCG)

QUALIFICATIONS:

• Bachelor's Degree in Marketing or other related programs.


• With at least 5 years of trade marketing experience handling FMCG products


• Exposure to traditional trade channel.

RESPONSIBILITIES:

• Align trade marketing plans with category strategies, sales targets, and retail channel.


• Refine strategies based on trends and business priorities.


• Define the right product mix per channel.


• Regularly review and update plans to align with new launches and opportunities.


• Set execution standards to boost availability, visibility, pricing, and activations.


• Create impactful channel materials and campaigns.


• Partner with commercial teams to ensure consistent execution in the field.


• Lead channel-specific volume programs across regions.


• Track performance, optimize i...