Chief Marketing Officer

Key Accountabilities

• Accountability
• Key Responsibilities
• Success Indicators

Growth Strategy & Demand Architecture

• Define azakaw’s demand generation strategy, channel mix, PLG funnel, paid media, conversion targets by stage.
• Own the path from 30-40 to 250 MQLs per month.
• Design the media budget framework and spend-to-pipeline model.
• Define market entry sequencing for Africa, Brazil, UK and deeper KSA penetration.
• Document strategy with channel-level targets.
• Allocate budget with ROI expectations, keeping MQL trajectory on track.

Product Marketing & Competitive Positioning

• Build module-level positioning for KYC, KYB, AML, Corporate Compliance, and Transaction Monitoring.
• Define messaging by ICP and region.
• Position azakaw against RegTech incumbents on regional relevance and audit defensibility, not price.
• Own competitive int...