Chief Marketing Officer - Restaurant Franchisor

As our inaugural CMO, you will be responsible for taking a proven proof-of-concept and architecting the global operating system for its expansion. Your primary objective is to drive system-wide sales while lowering the cost-per-acquisition for new franchise partners. You will bridge the gap between private equity-level strategic planning and the grit required for local store marketing execution.

Core Responsibilities

1. Franchise Development Marketing (B2B)

Pipeline Generation: Develop and execute high-precision lead generation campaigns targeting multi-unit developers and private equity-backed operators.

Brand Authority: Position the founder and the brand as thought leaders within the franchise industry to drive organic interest and earned media.

Sales Enablement: Create the Franchise Disclosure Document (FDD) support materials, discovery day presentations, and investor decks that convert leads into signed agree...