Commercial Activities Leader, IKEA Thailand

Your assignment

You lead the planning, optimisation and execution of commercial activities that make IKEA highly relevant, visible and compelling to customers.

• Drive and optimise the commercial calendar to maximise store and online visitation
• Lead the development of campaigns, events and activities that convert attention into traffic and sales
• Identify and unlock commercial opportunities based on customer insights, market trends and performance data
• Work closely with Marketing and Sales teams to activate promotional plans consistently across all channels
• Translate business priorities into clear, actionable campaigns with strong customer appeal
• Analyse campaign performance, identify key learnings and continuously improve future activities
• Follow up on KPIs including visitation, conversion and sales steering, ensuring strong ROI
• Ensure campaigns are well-coordinated, time...