Commercial Director

JOB PURPOSE

Work closely with senior leadership to direct, manage, and develop all aspects of the sales campaign lifecycle, from the creation of exhibition and sponsorship sales strategies to lead generation, pipeline management, churn analysis, agent management, and key account relationships. The role involves close collaboration with sales and marketing teams, as well as external stakeholders including government entities and industry associations. It carries full responsibility for revenue management against budget, including forecasting, reporting, business development across new sectors, and identifying additional revenue streams.

KEY ACCOUNTABILITIES

• Develop and implement a global sales strategy in coordination with sales and marketing teams.
• Take ownership of overall revenue targets and performance.
• Manage the sales team, including driving performance and setting individual sales targets across the campaign cycle.
• Bu...