Communication Specialist

Description
We are looking for a dynamic Communication Specialist to join a fast-growing manufacturing and consumer brand in Pottstown, Pennsylvania. This role is ideal for someone who thrives in a performance-driven environment and enjoys blending creative brand execution with strategic customer engagement. You will take ownership of customer communications, experiential marketing initiatives, and branded merchandise development while leveraging data-driven insights and innovative ideas.


Responsibilities:

• Develop and implement segmentation strategies to enhance customer engagement, targeting, and conversion rates.

• Design, optimize, and manage automated workflows, campaigns, and triggers to improve lifecycle marketing.

• Analyze marketing performance metrics and refine strategies based on actionable data insights.

• Assist in creating and executing trade show booths, branded displays, and promotional trailers.

• Coordi...