Consumer Research & Insights Lead / Senior IC

We have petabytes of data on what users do. We need you to tell us why.

As the Consumer Research & Insights lead, you'll run the function that connects user behavior, attitudes, and needs to product + business strategy. You'll combine quant, qual, and big data to answer the billion-dollar questions: Who are our users? Why do they churn? What should we build next? How big is this market?

This is not a dashboard job. This is a change the roadmap job.

What You'll Do

1. Foundational Research – Understand the User

• Own segmentation, personas, and user journey mapping using surveys + behavioral data
• Run U&A studies, diary studies, and ethnographic research to uncover unmet needs
• Build mental models and frameworks the whole company uses to talk about users

2. Product Research – Ship Better Products

• Partner with PM/Design to run concept tests, usability studies, pricin...