CONTENT & SOCIAL DEVELOPMENT EXECUTIVE (SENIOR)

Job Title: Content & Social Development Executive
Level: Senior Executive
Department: Marketing Malaysia
Reports To: Marketing Country Lead (Malaysia)
Direct Reports: 0–2
Scope: Malaysia Market

Role Purpose:

Build and scale a content ecosystem that helps establish [Brand Name] as a widely recognized Performance Lifestyle brand in Malaysia. Transform Communities, Creators, and UGC into a sustainable Content Engine that continuously generates Attention, Engagement, and supports revenue growth across TikTok Shop, Shopee, and Website channels.

Key Responsibilities:

A. Content & Social Strategy Development (30%)

• Develop the Content Strategy for the Malaysian market.
• Define content pillars for different customer segments.
• Build and maintain the Malaysia Co...