Content Strategy & Operations Strategist, Integrated Marketing (TikTok Shop, Singapore)

About the team

The brand team within TikTok Shop's Integrated Marketing Campaigns Team brings together expertise across brand strategy, digital marketing, content creation, media planning, and data analytics. By integrating multiple channels - including social media, paid advertising, public relations, partnerships, and on-ground activations - we deliver cohesive campaigns that create meaningful and measurable impact. In this role, you will lead the end-to-end planning and execution of livestream and video campaign initiatives for TikTok Shop Singapore, driving content supply, creator participation, and GMV growth across major ecommerce campaigns. Responsibilities
- Lead the planning and execution of livestream and video campaign mechanics, including key livestream programmes, video incentive initiatives, and ranking competitions, to maximise content supply and GMV during major ecommerce campaigns.
- Develop campaign strategies in close partnership with seller account mana...