Conversion Optimization Specialist (CRO)

Conversion Optimization Specialist (CRO)

At EF Education First, we are travelers, innovators, thinkers and doers. As the world leader in international education, our mission is simple: opening the world through education. Join our Digital Performance team in Zürich and help us make our websites and campaigns work even better for learners in 30+ markets.

The role

As a Conversion Optimization Specialist , you will own the testing and optimization of key web journeys across multiple markets. You’ll translate data, research, and stakeholder input into clear hypotheses, structure experiments from idea to rollout, and turn learnings into scalable improvements. You’ll collaborate closely with designers, developers, marketers, and platform partners, and act as a go‑to person for CRO best practices in your area.

What You’ll Do

• Own the build, QA, and ongoing optimization of landing pages and funnel steps for Paid Search, Pa...