Creative Analytics Senior Analyst at EA

Elevate marketing effectiveness at Electronic Arts as a Senior Analyst in Creative Analytics. This hybrid role will connect audience behavior with creative performance insights.

Based in either Vancouver or Austin, you will lead creative analytics initiatives that shape marketing strategies and improve effectiveness. Your expertise in analytics will drive insights from player and media data, benefitting our franchise marketing teams. Collaborating closely with partners, you’ll guide content strategies and enhance campaign workflows using advanced analytical methods.

Key Responsibilities: • Lead analysis of player and media datasets • Evaluate the effectiveness of trailers and campaigns • Build scalable dashboards and measurement frameworks • Synthesize data into actionable insights • Guide content strategy and asset planning

Requirements: • Bachelor's degree in STEM or related field • 5+ years in analytics for marketing or media • Advanced SQL skills across v...