CRM & Loyalty Director Role

Join the mission to enhance customer loyalty as the CRM & Loyalty Director in a strategic contract role. Shape the CLUB HARRY program and lead effective lifecycle marketing initiatives.This role offers the opportunity to manage cross-functional efforts in improving customer journeys and retention through targeted strategies. You will oversee crucial martech platforms, manage team performance, and ensure compliance with privacy regulations while enhancing customer satisfaction.Key Responsibilities:
• Lead the strategy for the CLUB HARRY loyalty program
• Drive lifecycle marketing across email and SMS channels
• Manage CRM and CDP systems for powerful insights
• Design targeted campaigns using customer data
• Supervise budget planning and regulatory complianceRequirements:
• Established experience in CRM and loyalty within retail
• Expertise in lifecycle marketing and customer retention
• Proficient with martech tools like Braze and Qualtrics
• Analytical with ...