Job Description
Department
iGaming
Reports To
Jon Zworth, Director of iGaming
Location
Candidate location may be flexible. Remote, within Canada (Alberta preferred)
Employment Type
Full-Time, Permanent
AGLC Registration
Required — appointment conditional on AGLC registration/background check
Position Summary
The CRM Manager, iGaming is responsible for planning, executing, analyzing and continually optimizing results-driven CRM, lifecycle and promotional marketing campaigns across PureCasino.ca's casino and sportsbook products, while also supporting integrated player engagement across Pure's online and physical casino ecosystem.
This role owns the day-to-day use and ongoing development of Optimove, using segmentation, journey automation, campaign orchestration and player data to deliver relevant, compliant player touchpoints across email, SMS, push, and other owned channels. Working clos...