Job Description
We are seeking a results-driven Marketing Lead to oversee and scale performance marketing initiatives across LATAM markets. This role is focused on accelerating sustainable growth through data-driven acquisition, retention, and conversion strategies. The ideal candidate combines strategic thinking with hands-on campaign management and has a strong understanding of regional market behavior, digital marketing trends, and customer lifecycle optimization.
Responsibilities
· Manage and optimize multi-channel user acquisition campaigns across paid social, PPC/search, affiliate networks, influencer collaborations, display/programmatic advertising, and other digital traffic sources
· Monitor, analyze, and improve key performance indicators including CAC, CPA, ROAS, FTDs, retention, conversion rates, churn, and customer lifetime value (LTV)
· Identify emerging growth opportunities, audience segments, and high-potential markets throughout the LATAM region
· Collaborate cl...