Location
Mexico
Job Type
Full-time
Posted
June 08, 2026
Job Description
Overview
We are seeking a data‑oriented CRM Specialist to lead and enhance our email marketing and CRM initiatives. The role requires crafting personalized, data‑driven customer experiences, transforming insights into actionable strategies, and implementing CRM solutions using tools like Braze.
Key Responsibilities
- Create and deliver impactful campaigns: develop and oversee engaging email communications, ranging from informative newsletters to intricate customer lifecycle journeys; take full ownership of the process from copy and visuals to segmentation, testing, deployment, and analysis.
- Enhance personalization through automation: design intelligent, scalable, adaptive customer journeys using Braze features (Canvas, Liquid, segmentation, etc.) and utilize real‑time data to ensure messages reach the right audience at the right moment and channel.
- Lead reporting & optimization efforts: monitor and evaluate CRM campaign success,...