Customer Development Executive

Ensure width and depth of distribution of Colgate Palmolive products in the given zone and implementation of Customer Development strategies so as to achieve the sales and distribution objectives for the zone. Ensure effective execution of the Customer Development strategies and roll out of schemes by closely working with the stockiest, SSMs and PSRs across the zone. Key Accountabilities: 1. Distribution Management: Trade management. Identify new markets/accounts and bring them under direct coverage on a regular basis. Ensure addition of specialty wholesalers. Ensure stores in route list are classified according to the accurate RE. Ensure that SSM efforts are advised to reduce the number of non-purchasers. Ensure optimum usage of activations to drive sales. Ensure sales call efficiency. Selling stories range selling, handling objections, etc. 2. In-store management: Prioritize accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route). 3. Market ...