Customer Intelligence Analyst

**Change the world. Love your job.**

Texas Instruments (TI) is seeking a full-time Customer Intelligence Analyst in Dallas, Texas. The Customer Intelligence Analyst (CIA) translates business objectives and/or trends in behavioral, firmographic, and purchase data into account-based omnichannel marketing programs that will drive revenue growth with our mass market customer base.

**Responsibilities include:**

+ Collect, organize, and connect data sources to define ideal account profiles and build them into target audience segments via a customer data platform.
+ Query and analyze large volumes of behavioral and firmographic data from engineers engaging with TI to identify business opportunities, define KPIs, analyze performance, and report out on success to key stakeholders.
+ Leverage deep understanding of hardware and design engineers to define messaging that is succinct and direct enough to be used in advertising channels but still resonates with the en...