Customer Proposition Marketing Manager

Zurich Insurance Company · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Location

Kuala Lumpur

Job Type

Full-time

Posted

July 03, 2026

Job Description

Key responsibilities
Customer & market insight
Analyse customer needs, pain points and behaviours through surveys, focus groups, research and market intelligence.

Monitor competitor propositions and market campaigns to identify gaps and opportunities.

Translate insights into clear proposition, campaign and communication requirements.
Proposition development
Design and refine customer value propositions.

Define target segments, value statements and positioning, ensuring alignment with brand and regulatory requirements.
Customer campaign strategy, events & planning
Define the overall customer campaign strategy for key propositions (acquisition, upsell, cross sell).

Develop campaign calendars aligned to business and distribution priorities.

Segment customers and define audiences, campaign triggers and contact strategies across channels.

Plan product and ca...
        

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