Customer Segmentation (freelance) (Barcelona)

Your Mission & Impact

As a Customer Segmentation & Performance Lead, you will play a key role in defining how integral marketing strategies are built and measured in a complex B2B environment. You will shape customer segmentation, buying journeys, and performance frameworks that directly influence business growth and commercial decisions across multiple markets.

What We’re Looking For

• +5 years of experience in B2B marketing, growth strategy, marketing performance, or analytics‑driven roles.
• Proven experience in customer segmentation, ICP definition, and persona development.
• Strong understanding of B2B funnels, demand generation, and long sales cycles.
• Experience defining performance metrics, KPIs, and ROI proxies in complex environments.
• Familiarity with data‑driven marketing, CDP concepts, or marketing analytics.
• Experience working in cross‑functional and international environments.
• Full professi...