D2C/e-Commerce - Data Analytics & Performance Marketing

Responsibilities

Lead end-to-end monitoring and analysis of LG.com website data, including traffic, customer behavior, and overall performance, and deliver actionable insights through regular reporting.

Review and analyze LG.com traffic and performance data as the foundation, ensuring data-driven decision making across all onsite and marketing activities.

Develop and manage LG.com online promotional marketing calendar, including seasonal campaigns, bundles, add-ons, vouchers, and tactical offers.

Plan, execute, and optimize digital performance marketing campaigns for LG.com across paid and owned channels, ensuring alignment with traffic, sales, and efficiency objectives, and measure campaign effectiveness.

Use data analytics to evaluate campaign performance, customer behavior, and funnel efficiency, translating insights into optimization actions.

Support CRM and retention programs in coordination with relevant stakeholders to enhance cu...