Data Analytics & Insights Manager (Omnichannel)

14246 GSK PHARMA VIETNAM COMPANY LIMITED · Ho Chi Minh City, Ho Chi Minh City, Vietnam

Location

Ho Chi Minh City

Job Type

Full time

Posted

July 04, 2026

Job Description

Location: Ho Chi Minh city
Role Purpose:
As the Data Analytics & Insights Manager, you will spearhead measurement and analytics processes for Omnichannel Marketing initiatives. You will focus on ensuring data quality and integrity, building a unified HCP master view, and generating actionable insights to inform and optimize omnichannel execution.
Key Responsibilities:
Develop and maintain a unified HCP master data view by consolidating data from various sources.
Define lead/lag KPIs, evaluate channel and content performance, and analyze stakeholder behavior.
Design real-time, data-driven dashboards using business intelligence tools to track campaign and initiative performance.
Build and execute short- and long-term measurement plans for campaigns, assessing channel ROI and recommending enhancements.
Optimize campaign design and execution through data-driven insights, running A/B tests, scenario analyses, and...
        

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