Dealer Principal – Cape Town

A vacancy exists for a Dealer Principal at our automotive dealer client based in Cape Town.

Purpose of the Role:
The Dealer Principal is responsible for the overall strategic, operational, and financial
management of the Branch.
This includes leading all dealership functions across three sites to ensure profitability, compliance, customer satisfaction, and operational excellence.
The role requires a strong focus on leadership, business development,
performance management, and ensuring that all departments — including Sales, Service, Parts,
and Administration — achieve their targets in line with company objectives.

Key Responsibilities:

• Leadership & Management
  ● Provide strategic leadership and direction to all dealership departments.
  ● Foster a high-performance culture through effective people management and team
  development.
  ● Oversee recruitment, training, coaching, and performance management of staff across
  the 3 sites.