Department Manager - Own Brand Communication

Brand & Communication Strategy

•Develop and execute marketing communication plans across all channels to support own brand growth.

•Create and manage content calendars, campaign briefs, and creative development and production.

Campaigns, Events & Activations

•Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement.

•Ensure consistent execution across offline and online media assets.

Trade Marketing

•Design and implement promotion mechanics tailored to shopper behavior and category goals.

•Source and manage promotional premiums, ensuring timely delivery and cost control.

•Monitor promotion effectiveness and track sales uplift to optimize future planning.

Cross-functional Collaboration

•Work closely with cross-functional teams to ensure seamless execution and alignment.

Market An...