DGM - Marketing & Branding, Accessories

Company:

Mahindra & Mahindra Ltd Responsibilities & Key Deliverables Job Description Position Title: DGM - Marketing & Branding, AccessoriesDepartment: Mahindra Auto Accessories TeamLocation: Mumbai, MaharashtraReporting To: VP & Head - Merchandising & Accessories Business Role Overview As part of the Mahindra Auto Accessories team, the Marketing & Branding Lead will drive the end-to-end brand strategy, marketing initiatives, and communication for the Vehicle Accessories Business Unit. This role is critical in building strong brand equity, driving product visibility, and ensuring impactful storytelling across channels. The incumbent will lead marketing campaigns, strengthen digital presence, and enable successful product launches while managing key stakeholders and agency partners. Key Responsibilities Brand Strategy & Marketing Leadership Lead brand marketing, campaigns, and communication strategy for the Vehicle Accessories Business.Drive brand positioning and...