Job Description
Capital Economics is seeking a highly commercial and data-driven Digital Acquisition & Conversion Manager to own digital conversion performance across its macroeconomic subscriptions, consulting and advisory businesses.
The role is responsible for optimising the digital acquisition and evaluation journey spanning web experience, landing pages, CTA architecture, behavioural routing, analytics, conversion optimisation and marketing technology execution.
Working closely with the Head of Demand Generation, Sales, Product and external specialist agencies, the successful candidate will help build a scalable digital acquisition engine designed to improve inbound conversion efficiency, evaluation progression and new logo pipeline generation.
This is a hands-on operational role combining digital strategy, CRO, analytics, web optimisation and GTM systems coordination.
Key Responsibilities
Digital Acquisition & Conversion<...
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