Digital Campaign and Conversion Manager

About the Role

We’re looking for a Marketing Manager who can own end-to-end demand generation — from strategy to execution. This role is for someone who doesn’t just plan campaigns but actually builds, runs, tests, and optimizes them across outbound, paid, and social channels.

Key Responsibilities:

• Plan and execute B2B outbound email campaigns (DB sourcing, segmentation, execution, ROI tracking)
• Drive demand generation through direct outreach to targeted decision-makers.
• Run and optimize paid campaigns across Google (PPC), LinkedIn, and Meta.
• Execute Account-Based Marketing (ABM) campaigns for Bigcity Promotions.
• Track and improve key metrics: ROI, conversions, campaign performance.
• Develop and implement marketing strategies end-to-end (planning → ex...