Digital Channel Manager

The Digital Channel Manager is responsible for delivering digital volume goals for Personal Loans, Credit Cards, and/or SIP Loans. The role drives competitive and relevant digital sales strategies and campaigns, manages the entire digital funnel from strategy to back-end fulfillment, and ensures effective budget and CPA/CPV management. This position plays a critical role in enabling digital bookings, optimizing platform performance, and supporting revenue growth through data-driven initiatives.

Responsibilities

• Drives digital volume goals of Personal Loans, Credit Cards, and/or SIP Loans
• Develops and implements competitive and relevant digital sales strategies and campaigns
• Delivers digital journeys, solutions, and platforms that enable loan and card bookings digitally
• Monitors and adjusts platform and media performance to grow bookings and reduce costs
• Implements and measures campaigns to maximize d...