Digital Consumer Growth Senior Manager Role

Join Arterra Wines Canada as a Senior Manager of Digital Consumer Growth, focusing on profitable strategies for e-commerce and wine subscriptions. Empower consumer engagement through innovative marketing.
In this pivotal role, you will oversee the P&L for digital channels, leading initiatives to enhance wine club memberships and work with performance marketing to optimize customer acquisition. Your ability to use data-driven insights will drive significant revenue growth in a fast-paced environment dedicated to enriching consumer experiences.
Key Responsibilities:
• Own P&L for digital consumer initiatives
• Implement strategies for wine club subscriptions growth
• Drive marketing initiatives including Google and Meta campaigns
• Track and analyze KPIs for digital performance improvements
• Lead projects alongside brand marketing and finance teams
Requirements:
• Bachelor’s in Business or Digital Marketing
• 5+ years in digital growth strategy with P&L res...