Digital Engagement Automation Lead

TÜV SÜD · Bengaluru, Karnataka, India

Location
Bengaluru
Job Type
Full-time
Posted
June 18, 2026

Job Description

About the Company

TÜV SÜD is a respected global brand that offers opportunities to work in a global environment, impacting website operations across multiple countries.


About the Role

The E-Mail Automation Expert - Marketo Specialist will drive marketing automation excellence, optimize customer engagement, and enable scalable, personalized E-Mail campaigns through Marketo.


Responsibilities

  • End-to-end development and execution of E-Mail campaigns in Marketo
  • Build and optimize automated nurture programs, triggers, and customer journeys
  • Database management & segmentation strategies in Marketo
  • E-Mail performance analysis and reporting with actionable recommendations
  • Ensure data privacy & compliance (GDPR, double opt-in, etc.)
  • Collaborate with stakeholders to translate business needs into campaign strategies
  • Develop and maintain M...

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