Digital Experience Optimization Lead Role

Transform Canadian Blood Services' digital landscape as the Lead for Digital Experience Optimization. This hybrid position emphasizes enhancing landing page performance and campaign engagement across digital channels.

As a key member of the Integrated Marketing team, your expertise in SEO and user experience will drive impactful digital strategies. You will lead data-driven A/B testing and foster an inclusive team culture, ensuring collaboration and knowledge sharing within the organization.

Key Responsibilities:
• Optimize user-centered digital experiences across channels
• Lead A/B testing and personalization initiatives
• Implement SEO best practices for increased traffic
• Collaborate with teams to develop solutions and share knowledge

Requirements:
• 5+ years in digital marketing or related fields
• Experience with landing pages, emails, and mobile apps
• Proficient in conversion optimization and A/B ...