Location
singapore
Job Type
Full-time
Posted
June 13, 2026
Job Description
1. Strategy & Planning:
- Develop and own the integrated demand generation strategy and calendar for assigned brands/stores, aligning with overall revenue targets.
- Define target audience segments and buyer personas to guide highly targeted campaign creation.
- Manage the demand generation budget, allocating spend for maximum pipeline growth and return on investment (ROI).
- Paid Media & Ads: Plan, build, and optimize multi-touch campaigns across Digital Ads, paid search (PPC), social media (Meta), and programmatic display to drive lead acquisition.
- SEO & Organic: Partner with content creators to develop an SEO strategy that increases organic visibility for high-intent keywords and attracts inbound traffic.
- Email & Automation: Build and manage sophisticated email nurture streams, lead scoring models, and marketing automation workflows to efficiently move leads throu...
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