Digital Marketing Analyst

Description
We are looking for a Digital Marketing Analyst to join a healthcare organization in Basking Ridge, New Jersey. This Long-term Contract position focuses on transforming digital marketing and operational data into meaningful insights that improve campaign performance, support patient access, and inform business decisions. The role combines hands-on reporting, analytics, and platform coordination with close collaboration across marketing, sales, clinical, and operations teams.


Responsibilities:

• Build, maintain, and refine recurring performance reports using GA4, Looker Studio, Salesforce, and digital advertising platforms.

• Analyze campaign results, lead quality, conversion trends, and attribution data to identify actionable opportunities for growth.

• Create standardized dashboards and deliver custom analyses that support day-to-day optimization and leadership reporting needs.

• Track performance patterns, highlight em...