Digital marketing consultant – pay day loans (must have)

Lend Go is a fast-growing fintech focused on providing responsible and accessible lending solutions. We are seeking a highly experienced Performance Marketing Consultant with proven success generating high-quality loan applicants in South Africa. Our objective is to consistently achieve higher approved loans per day while maintaining strict credit quality standards. Key Objectives Generate high-quality loan applications. Increase loan approval rates. Reduce acquisition costs. Improve lead‑to‑funded‑loan conversion rates. Deliver a sustainable pipeline of borrowers who meet lending criteria. Mandatory Experience Digital marketing for micro‑lending, personal loans, fintech, or financial services in South Africa. Meta Ads (Facebook & Instagram) lead generation. Google Search, Performance Max, and You Tube campaigns. Credit‑qualified lead acquisition. Customer segmentation and audience modeling. Conversion rate optimization. Marketing attribution and analytics. Required Expertise Have s...