Digital Marketing Lead

CONNECTING 2 WORK · Thiruvananthapuram, Kerala, India

Location
Thiruvananthapuram
Job Type
Full Time
Posted
June 06, 2026

Job Description

Responsibilities:


  • Develop and execute result-driven digital marketing strategies to increase ROI.




  • Lead, mentor, and manage the digital marketing team to ensure performance and efficiency.




  • Plan and manage SEO, SEM, PPC, and social media campaigns for lead generation.




  • Oversee content marketing, email marketing, and influencer collaborations to drive engagement.




  • Optimize marketing funnels and ad campaigns for better conversion rates.




  • Monitor and analyze marketing performance using key metrics and KPIs.




  • Manage paid advertising campaigns on platforms like Google Ads, Meta Ads (Facebook, Instagram), and LinkedIn Ads.




  • Stay updated with the latest digital marketing trends, tools, and technologies.




  • Coordinate with developers, designers, and content cr...

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