Job Description
Job Title:
Digital Marketing Manager
Business Unit:
Marketing
Job Grade:
Location :
Mumbai
A. Integrated Digital Campaigns & Demand Generation
Plan and execute integrated campaigns with a strong digital component across APAC marketsDrive full-funnel strategy: Awareness → Consideration → Conversion → RetentionLead always-on social media campaigns along with campaign burstsDrive demand generation through digital channels B. Content & Creative Development
Work with creative and social agencies to develop digital videos, influencer content, scripts and static/banner creativeContribute to campaign ideation and storytellingEnsure content effectiveness across platforms and marketsExperience in performance/e-commerce-led creative is an advantage C. Influencer Marketing
Collabor...