Digital Marketing - Remote

This role focuses on driving the growth and visibility of an innovative SaaS platform designed for pet owners to manage their pets' documents and vaccination records. The ideal candidate will leverage digital marketing strategies to expand the platform's reach, attract new users, and build a strong online presence within the pet care community. You will play a key role in shaping the marketing approach and ensuring the product resonates with pet parents seeking efficient solutions. Deliverables Develop and execute digital marketing campaigns across multiple channels, including social media, email, and search. Create engaging content tailored to pet owners, highlighting the benefits and features of the SaaS product. Manage and optimize paid advertising campaigns to maximize user acquisition and ROI. Analyze campaign performance and user engagement metrics, providing actionable insights for continuous improvement. Collaborate with product and design teams to ensure marketing materials al...