Digital Marketing Specialist (SEM)

On-site - Muntinlupa 1-3 Yrs Exp Bachelor Full-time

Job Description

We are seeking an experienced Digital Marketing Specialist to develop and implement SEM strategies, manage paid search campaigns, and lead social media advertising initiatives. The role requires advanced digital advertising skills, data analysis, and cross‑functional collaboration.

Responsibilities

• Develop and implement SEM strategies, including vendor coordination.
• Set up, monitor, and optimize paid search campaigns to enhance performance.
• Analyze campaign data, track key metrics, and provide actionable insights.
• Create detailed creative briefs for SEM ad assets, ensuring alignment with campaign goals.
• Plan and strategize social media ad campaigns per brand, defining target audiences and objectives.
• Monitor social media ad performance, analyzing key metrics like CTR, ROAS, and conversions.
• Track and assess the q...