Digital Marketing Specialist

Description

Position at Ziff Davis Shopping The Opportunity:As a Digital Marketing Specialist you will be an individual contributor responsible for building, launching, managing and growing an assigned portfolio of paid search marketing campaigns. You will work collaboratively within a team of seasoned digital marketing professionals but will also be expected to operate autonomously and follow Ziff Davis Shopping's documented PPC best practices to guide these campaigns toward specific performance goals.Key Responsibilities:

Operate with minimal guidance as an individual contributor and own campaign management end-to-end

Own a tier 1 campaign portfolio (novice-level complexity)

Follow documented best practices to manage, maintain, and grow assigned portfolio through active campaign management (including ownership of ad copy maintenance and testing, bid/budget updates and keyword mining)

Communicate portfolio performance, challenges and esc...