Digital Media Manager

Role: Digital Media Manager Location: IBC Knowledge Park, Bengaluru Reporting to: Digital Media Lead Team Name: Marketing About the Team and the Role: The Marketing team at Ather is responsible for ushering the Indian EV movement forward, building from scratch, and taking moonshots to maximize business impact from owned and paid media. This role is for a Digital Media Manager who will develop integrated media plans, oversee performance marketing efforts, and collaborate with cross-functional teams to scale business contributions. Responsibilities: Maximize business impact from owned and paid media channels. Develop integrated media plans and strategies with agency teams primarily on digital channels. Oversee performance marketing efforts on e-commerce, affiliate, and other lead generation platforms. Ensure timely deployment and target delivery of live campaigns. Analyze campaign performance to arrive at actionable learnings and maximize business impact. Collaborate with cross-functiona...