Digital Merchandising & Experience Coordinator

The Digital Merchandising & Experience Coordinator is responsible for managing the day-to-day digital merchandising and on-site customer experience across the DTC e-commerce websites for Basic Resources Intimates’ three brands. This role is the operational backbone of the Shopify storefronts, ensuring the right products are presented to the right customers with optimized content, navigation, and site experiences that drive conversion. The ideal candidate is highly proficient in Shopify’s backend administration, passionate about consumer behavior, and skilled at translating business goals into compelling on-site experiences.

Responsibilities:

• Manage and maintain Shopify backend operations across all three brand storefronts, including product uploads, variant creation, tagging, and catalog organization
• Build and update product detail pages (PDPs), ensuring accuracy of copy, imagery, sizing information, and metadata
• Conf...