Digital Platforms & Audience Development, Senior Manager

Digital Platforms & Audience Development, Senior Manager

In this newly created role, you will be responsible for developing and executing digital marketing strategies that grow audiences, increase fan engagement, and maximize digital consumption and revenue for Sony Music Malaysia’s artists and catalogue across key digital platforms.

This role sits at the intersection of digital marketing, platform optimization, audience growth, and content strategy.

While marketing remains the core function, you will also focus on maximizing the performance of artist and catalogue assets across platforms such as YouTube, social media, and streaming ecosystems.

You will support both frontline releases and catalogue marketing initiatives by leveraging platform insights, fan engagement strategies, and data-driven audience development.

What you'll do:

• Develop and execute digital marketing strategies to support music releases across di...