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Director, Brand Management, Hydration & Costa RTD

Coca Cola · Shanghai, Shanghai, China

Location
Shanghai
Job Type
Full time
Posted
June 14, 2026

Job Description

Description

Summary:

Job Summary

As Director, Brand Management, you will lead the growth agenda for the Hydration portfolio and Costa RTD business within GCM OU. You will translate brand ambition into clear growth strategies, integrated marketing plans, and disciplined commercial execution to deliver sustainable and profitable business results. This role connects global brand frameworks with local market realities, ensuring strong brand equity, innovation excellence, and in-market performance.

Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai. 

What You’ll Do for US

  • Lead the development of annual growth strategies and business plans to deliver brand vision, business objectives, and financial targets.
  • Translate portfolio priorities into focused marketing and innovation plans that drive consumer relevance and measurable business impact.

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