Director of Growth Marketing at BWZ

Lead the charge in audience acquisition and conversion optimization as BWZ’s Director of Growth Marketing. This pivotal role focuses on building a growth engine that drives effective paid campaigns and partner programs.
As the Director of Growth Marketing, you will directly influence audience growth and optimize conversion processes. Key responsibilities include developing paid acquisition strategies across various platforms, managing referral programs, and improving customer pathways into BWZ's offerings. You'll work collaboratively with multiple teams to create structured measurement systems and enhance the organization’s ecosystem.
Key Responsibilities:
• Own paid acquisition strategy across social, retargeting, and placements
• Build and manage referral and cross-promotional programs
• Optimize landing pages to improve acquisition efficiency
• Run structured tests to address funnel drop-offs
• Establish a repeatable A/B testing framework across channels
Requ...