Director of Marketing at Fairstone Bank

Lead strategic marketing efforts as the Director of Marketing for Direct Lending at Fairstone Bank in Toronto, Ontario. Drive go-to-market strategies and data-driven marketing programs to reach annual business targets.

As a strategic leader, you will report to the VP of Marketing and co-create the Direct Lending Pod, enhancing marketing initiatives for the lending portfolio. Your expertise will guide the execution of integrated marketing plans, aligning brand and digital strategies. Manage a high-performing team and influence product development through valuable market insights.

Key Responsibilities:
• Co-create and lead the Direct Lending Pod model
• Develop go-to-market plans for lending products
• Optimize performance using data and analytics
• Modernize the Direct Mail program
• Explore new channels for audience outreach

Requirements:
• 10+ years in marketing, preferably in financial services
• Proven ...