Domestic Marketing Manager

Role Summary

Reporting to the Head of Domestic Marketing, this role is to manage all aspects of releases from Universal Music Malaysia and sub labels. The label manager serves as a lead strategist and communication link between artists, artist partners, label partners, distributors and internal departments; executing marketing strategies, roadmaps and initiatives for domestic projects.

Responsibilities

• Lead domestic marketing campaigns/projects that align with consumption and positioning targets in the market.
• Plan, organize and execute artist/product marketing campaigns and ensure long-term positioning objectives consistently align with the overarching objectives set forth by the repertoire owner.
• Design high-impact marketing timelines for product releases and artist marketing campaigns.
• Manage marketing budgets and ensure alignment with each project’s P&L.
• Oversee the domestic release schedule process and ensure ...