Executive Chef - New Product Development

Duties and Responsibilities

The Executive Chef — New Product Development is the creative and operational engine behind Pedro’s Chicken’s menu pipeline. This role is responsible for conceptualising, developing, and commercialising innovative, on‑brand products that delight our customers, meet our quality standards, and perform profitably at scale across all franchise locations.

Product Development & Innovation

• Lead the end‑to‑end development of new menu items — from concept ideation and taste profiling through to final recipe standardisation and rollout.
• Drive seasonal, limited‑time, and permanent menu innovation aligned to Pedro’s brand identity and customer insights.
• Conduct competitor benchmarking and food trend analysis to identify opportunities for differentiation.
• Collaborate with the marketing team to align product launches with campaign calendars and brand positioning.

Recipe Standardi...