Job Description
Job Description
Vericast is building a consultative analytics capability that changes how financial institutions understand the performance of their marketing investments. The Executive Director, Analytics will lead that effort. This leader owns the analytics strategy and team that powers our client relationships across Paid Search, Programmatic, Direct Mail, and emerging digital channels. They are responsible for ensuring every client engagement is grounded in data, every insight is tied to a business outcome the client cares about, and every performance narrative is delivered in language the C-suite understands without requiring a decoder ring.
This is not a data science role. This is a leadership role for someone who has spent years in advertising or marketing analytics, knows what good measurement looks like, understands the difference between a vanity metric and a decision-driving insight, and can coach a team to deliver both the analysis and the story...