Job Description
Purpose of the role
The Executive Head: Brand & Marketing is responsible for shaping and driving Santam’s enterprise-wide marketing, brand, and customer strategy to support sustainable growth, competitive differentiation, and market leadership.
This role blends commercial acumen, brand leadership, customer insight, and digital innovation across personal, commercial, specialist, agriculture and partnership segments in short-term insurance
Key Accountabilities
1. Enterprise Marketing & Brand Strategy:
• Define and execute the integrated marketing and brand strategy aligned to Santam’s growth ambitions and channel strategy
• Build a distinctive, trusted, and customer-centric brand across all markets and geographies
• Ensure consistent brand positioning across Santam, MiWay, and specialist businesses in line with the group strategy and operating model
2. Customer & Market Insight:
• Lead customer se...