Finance Business Partner, D2C & Omnichannel Growth

Finance Business Partner – D2C & Omnichannel Marketing

As the Finance Business Partner for Huel’s D2C channel, you will own the global D2C P&L and partner with marketing teams to drive data‑driven spend decisions across all channels. You will support strategic growth in D2C, retail, and Amazon by providing financial insight, rigorous planning, and ROI analysis.

Responsibilities

• Act as primary finance lead for the global D2C channel, building strong relationships with trading and marketing teams and providing proactive financial challenge and support.
• Monitor and manage key D2C KPIs to keep teams focused on growth‑driving metrics.
• Interpret the interplay between new customer acquisition and repeat purchase, advising trading teams on balancing both to maximise channel growth and profitability.
• Own the D2C P&L, ensuring accurate cost allocation, integrity of channel reporting and timely performance commentary.